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SOUTH KOREA – 한국 – HANGUK
"옷이 날개다" Clothes are wings
The South Korean spirit is one of prevalence, uniqueness and individuality. Despite a history of conflict, oppression and influence from various internal and external forces, the nation has an almost miraculous ability to define itself and to accentuate its uniqueness, while combining the most desirable elements of its influencers. This is reflective of South Korea’s economy, technology, culture and fashion.
In recent years, South Korean cultural exports have dominated headlines in Asia and the Western world alike, from the rise of K-pop groups such as BTS and Big Bang dominating the billboard, to Korean movies to the likes of Parasite winning best picture; and as the Hallyu (Korean Wave) spread across the world, South Korea has proven themselves to be a key player in the global cultural sphere. The world of fashion is no exception to this ongoing phenomenon.
In comparison to other cultures, the Korean fashion industry has a relatively short history, only to gain traction on an international stage in the 90s. However, over the past decades, as South Korea enters its era of modernisation, through its technological advancements, and its numerous exports and exploits; it has positioned itself as a key player at the mainstage of world trade.
Along with this rise of influence, drives the demand of Korean made products, from Automotive to electronics, skincare to cosmetics; Korean made products continue to grow in popularity through its quality, design, technology, and undeniable value.
